Presse


Find the latest press and media releases:

Press contact:
my-valueshopping Germany GmbH
Itzbachweg 16-20, 65510 Idstein
E-Mail: presse@smhaggle.com

Featured
The big store-brand check

The big store-brand check

RTL

RTL Extra

Investigative reports and gripping stories: "EXTRA" uncovers what moves people, offers practical everyday guidance, and always stays close to the pulse of the times. The reporters consistently demonstrate courage, perseverance, and patience.

Store-brand food products have become the favorites of many shoppers looking to save money. But what are the real differences in quality, taste, and price? We take a close look at the most popular private-label products from supermarkets and discount retailers. We also speak with Stiftung Warentest, which has been conducting quality comparisons for years, to find out which store brands truly deliver. In our quality check, we examine where the foods are produced, analyze ingredients together with a Michelin-starred chef, and accompany a couple as they shop in different stores to reveal how prices vary between brands.

We uncover how you can truly save money on your next grocery trip – without giving up enjoyment.

Christmas sweets are significantly more expensive this year – here’s how much you’re paying now

Christmas sweets are significantly more expensive this year – here’s how much you’re paying now

Nord24

Chocolate Santas & more are more expensive than ever this year – here’s what costs what and why.

Supermarket and discount store shelves are already well stocked with chocolate Santas, domino cookies, and gingerbread hearts. However, many of these popular treats have become noticeably more expensive, according to an analysis by the comparison app Smhaggle for the German Press Agency (dpa).

Depending on the brand and size, chocolate Santas now cost up to 25 percent more – in some cases even two-thirds more. A 70-gram milk chocolate Santa from a major brand currently sells for €3.99, while comparable products from other manufacturers with larger pack sizes are priced at €2.99.

Expensive chocolate: Santa’s winter blues

Expensive chocolate: Santa’s winter blues

ARD

rbb | SUPER.MARKT

Chocolate price explosion – and right before Christmas, of all times. But are rising cocoa prices really the only reason?

Instead of bittersweet, it’s just bitter: this year, the Lindt chocolate Santa costs around six euros – roughly 30 percent more than last year. For some Christmas chocolate products from other manufacturers, prices have even doubled.

Producers claim that the price surge is due to rising cocoa prices. But is that really true? What are the real reasons behind these soaring prices? And how are manufacturers trying to disguise the increases?

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t ignore it anymore

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t ignore it anymore

msn

News38

Chocolate Santas, gingerbread hearts, and domino cookies are simply part of the Advent season for many. These beloved classics traditionally sweeten the days leading up to Christmas. But this year, the sweet joy is overshadowed by rising prices. According to an analysis by the comparison app Smhaggle for the German Press Agency (dpa), consumers now have to dig noticeably deeper into their pockets.

Whether at Aldi, Lidl, or the local supermarket – the prices pack a punch. The differences are particularly noticeable when it comes to chocolate Santas. Depending on the brand and size, the small chocolate figures cost up to 25 percent more, and in some cases even two-thirds more. A 70-gram milk chocolate Santa from a premium manufacturer currently sells for a hefty €3.99. Other retailers such as Aldi and Lidl offer similar products at lower prices, but even there, the price increases are clearly evident.

Supermarket shock: Chocolate Santas now cost more than twice as much

Supermarket shock: Chocolate Santas now cost more than twice as much

Münchner Merkur

During the Christmas season, the chocolate Santa is a must-have – not just for children. But at today’s prices, the festive spirit can fade quickly.

Kassel – It’s cold outside, you’re cozy on the couch with a cup of tea and your favorite Christmas movie – and, of course, a gingerbread cookie or a chocolate Santa. For many, that’s the perfect Advent Sunday afternoon. But while in previous years shoppers could grab Christmas sweets without much thought, this year many may do a double take when they see the price tags.

A recent analysis by the comparison app Smhaggle shows that popular Christmas treats such as gingerbread, domino cookies, and the like have become significantly more expensive. Depending on the brand and size, chocolate Santas now cost up to 25 percent more than last year – and in extreme cases, even two-thirds more. A chocolate Santa can now cost as much as nine euros. A 70-gram milk chocolate Santa from the popular brand Lindt currently sells for a hefty €3.99, while a 90-gram version from Milka is priced at €3.29. Still, at these prices, many shoppers may think twice about whether they really need the sweet Santa – or instead opt for a cheaper alternative, such as Rewe’s 70-gram version for €1.49. The chocolate Santa from Riegelein weighs only 60 grams but is also easy on the wallet at €2.29.

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t help but notice it

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t help but notice it

THÜRINGEN24

Prices at Aldi, Lidl & Co. are rising – especially for Christmas products. What shoppers can do to save money.

Chocolate Santas, gingerbread hearts, and domino cookies are a must for many during the Advent season. These beloved classics traditionally sweeten the days leading up to Christmas. But this year, that sweet joy is overshadowed by rising prices. According to an analysis by the comparison app Smhaggle for the German Press Agency (dpa), consumers now have to dig noticeably deeper into their pockets.

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t ignore it anymore

Right before Christmas, shoppers at Aldi, Lidl & Co. can’t ignore it anymore

MOIN.DE

Prices at Aldi, Lidl & Co. are rising – especially for Christmas products. What shoppers can do to still save money.

Chocolate Santas, gingerbread hearts, and domino cookies are simply part of the Advent season for many. These beloved classics traditionally sweeten the days leading up to Christmas. But this year, the sweet joy is clouded by rising prices. According to an analysis by the comparison app Smhaggle for the German Press Agency (dpa), consumers now have to dig noticeably deeper into their pockets.

News | Consumers | Christmas

News | Consumers | Christmas

wismarfm

In some cases, almost four euros: Chocolate Santas cost significantly more this year

Supermarket and discount store shelves are already well stocked with chocolate Santas, domino cookies, and gingerbread hearts. However, many of these popular treats have become noticeably more expensive, according to an analysis by the comparison app Smhaggle.

Depending on the brand and size, chocolate Santas now cost up to 25 percent more – in some cases even two-thirds more. A 70-gram milk chocolate Santa from a major brand currently sells for €3.99, while comparable products from other manufacturers with larger pack sizes are priced at €2.99.

Price shock before the holidays: Chocolate Santas more expensive than ever

Price shock before the holidays: Chocolate Santas more expensive than ever

TZ

The Advent season is getting expensive – and a look at the candy aisle leaves shoppers stunned: chocolate Santas have clearly gone up in price.

Hamm – Children’s eyes light up when they hold a chocolate Santa in their hands. And adults, too, enjoy festive treats like gingerbread and domino cookies. But this year, many families will have to dig deep into their pockets for these holiday favorites – and think carefully about whether the Christmas cheer is worth the price.

That’s because popular Christmas sweets and chocolate Santas have become significantly more expensive, according to a recent analysis by the comparison app Smhaggle. Depending on the brand and size, chocolate Santas cost up to 25 percent more than last year – and in extreme cases, even two-thirds more. A single chocolate Santa can now cost as much as nine euros.

Sweet treats for the holidays

Sweet treats for the holidays

Handelsblatt

Chocolate Santas cost significantly more than in 2024

Chocolate Santas, domino cookies, and gingerbread hearts sweeten the Advent season – but this year, the joy is somewhat dampened.

Idstein – The shelves of supermarkets and discount stores are already well stocked with chocolate Santas, domino cookies, and gingerbread hearts. However, many of these popular holiday treats have become noticeably more expensive, according to an analysis by the comparison app Smhaggle for the German Press Agency (dpa).

Depending on the brand and size, chocolate Santas now cost up to 25 percent more – in some cases, even two-thirds more. A 70-gram milk chocolate Santa from a major brand currently sells for €3.99, while comparable products from other manufacturers with larger pack sizes are priced at €2.99.

Price comparisons

Price comparisons

Spiegel

Chocolate Santas cost significantly more than in 2024

Christmas items have been on supermarket shelves for a while now – but according to market researchers, sales have been rather sluggish so far. That’s likely due to rapidly rising prices.

Supermarket and discount store shelves are well stocked with Christmas treats – seemingly since the end of August. However, chocolate Santas, domino cookies, and gingerbread hearts have become noticeably more expensive, according to an analysis by the comparison app Smhaggle for the German Press Agency (dpa).