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A dangerous bet for dealers and producers

Handelsblatt

The price war is particularly fierce for branded products. Sales of items on sale have a share of almost 30 percent. In the same period two years ago, i.e. before the start of inflation, the figure was only 27%. What is also evident is that shelf prices and promotional prices are becoming increasingly divergent. Kerrygold Original Irish Butter, for example, costs an average of €1.62 during the promotion - normally it costs €3.39, a saving of over 52%. This was analyzed by the price comparison portal smhaggle for the Handelsblatt. According to smhaggle, branded products in the promotion cost on average around 40 percent less than normal. “Branded products are often cheaper than their own-brand counterparts during the promotion,” says smhaggle boss Sven Reuter.

Supermarket price promotions: the best bargains on this day

Stern

Supermarkets and discount stores lure customers with a wide variety of terms. We checked whether and when they really offer the lowest prices.

Price comparison at Aldi, Lidl, Penny and Netto: one discounter is surprisingly expensive

Münchner Merkur

The operators of the price app “smhaggle” recently investigated the price differences for bargain offers in supermarkets and discounters. As Wirtschaftswoche reports, all promotional items from the largest food retailers between January and April 2024 were analyzed and the prices of products that were on offer at several supermarkets and discounters at the same time were compared. Fresh products were excluded.

Price comparison at Aldi, Netto, Penny and Lidl - one discounter surprisingly expensive

msn

Food prices in Germany have been rising for years. High energy costs, inflation, labor shortages - there are many reasons for the price increases in supermarkets and discount stores. Anyone who wants to save money in these times looks in brochures for the best deals. Discounters in particular are tempting shoppers with branded goods at special prices every week. But is shopping at Aldi, Lidl, Netto and Penny so much cheaper than at full-range stores such as Rewe, Edeka and Kaufland?

Supermarket prices continue to rise

Handelsblatt

Despite the recent fall in inflation, German customers must prepare themselves for significantly higher prices in supermarkets. Experts expect that up to 30 percent of the product range could become more expensive. This is the conclusion of an analysis carried out by the price comparison portal smhaggle on behalf of the Handelsblatt. In the first half of the year, almost 13% of items have already become more expensive.

Hardly distinguishable from the original - discounters' own brands increasingly brazen!

RTL

Price expert Sven Reuter also reveals why it doesn't always make sense to go for discount products and in which cases branded products may even be the cheaper choice.

Products where you can really save

BILD

The shopping app smhaggle compared the best current special offers with those of the previous year exclusively for BILD:...

Lidl, Edeka, Rossmann and Co: How effective are bonus programs?

inFranken

Can bonus apps in the supermarket save you money? Studies by smhaggle and Stiftung Warentest provide surprising answers.

Amazon cheaper than Aldi: Prime dear Mr Gesangsverein!

Radikal & Reduziert

Amazon is apparently attacking Aldi, Lidl & Co. with "our essentials by amazon". The online retailer now has around 500 products on its platform, ranging from long-life food to toilet paper - and hardly anyone knows about it. Until now anyway! Because here we reveal the secret that not only saves every (Prime) customer money, but could also completely change the discounter landscape in Germany in the medium term. Some say: will change... Because Amazon undercuts the so-called Aldi price with its own brands, delivers to your home of course, and has already gone one better in the USA with a grocery Prime special. Find out more here in an interview with Martin Nitsche, former Head of Marketing at Commerzbank and President of the German Dialogue Marketing Association, and price analyst Sven Reuter from smhaggle.

Supermarket: Lidl insider warns customers - "cashiers must never do this"

Watson

After food prices fell again in March of this year, the trend did not continue in April. According to the Federal Statistical Office, prices rose by 0.5 per cent compared to the same month last year.

Sven Reuter, founder and head of the supermarket price comparison website smhaggle.com, told RedaktionsNetzwerk Deutschland that around 20 to 30 per cent of the goods on offer are likely to become more expensive over the course of the year.