Presse

Rewe Bonus und Co.

Frankfurter Allgemeine Zeitung

Why “cheating” in the supermarket pays off

Points theft and low savings cast doubt on bonus apps. With these tips, they are still worthwhile.

On the Internet, at the bus stop or directly in front of the store: Rewe in particular is currently aggressively promoting its bonus program. The big promise behind it: Anyone who uses the app can look forward to hefty discounts. While Rewe said goodbye to Payback at the beginning of January, Edeka switched to this bonus system. However, experts question whether the programs are really worthwhile. Point theft, such as the recent case of the Rewe app, is also causing uncertainty among customers. Here are the most important questions and answers about bonus programs.

Fruit, potato chips and ice cream for free: how you can dust off food for free

Chip

Looking at the receipt in the supermarket can leave you breathless. But supermarkets also give away various products.

Rewe regularly offers products from various manufacturers for free if you become a tester. Currently, for example, there are organic chickpea chips, but apples, bread, pudding, ice cream and oven cheese have also been given away.

Compare supermarket prices via app

More special offers sold - retailers and manufacturers under pressure

Nord24

Because the prices of many foods have risen, consumers are making more frequent use of discount campaigns. This is shown by a YouGov study. This puts retailers and manufacturers in a difficult situation.

Discount campaigns dominate the German market

Special offers are becoming increasingly popular with customers in Germany. The proportion of sales made by retailers with promotions increased by 44% for consumer goods between 2020 and 2024. Promotions recently accounted for almost a quarter of revenue, and almost a third for branded products. This is according to the “Consumer Index” from market research company YouGov.

Supermarket customers buy even more special offers

Handelsblatt

Because the prices of many foods have risen, consumers are making more frequent use of discount campaigns. This is shown by a YouGov study. This puts retailers and manufacturers in a difficult situation.

Cologne. Special offers are becoming increasingly popular with customers in Germany. The proportion of sales made by retailers with promotions increased by 44% for consumer goods between 2020 and 2024. Promotions recently accounted for almost a quarter of revenue, and almost a third for branded products. This is according to the “Consumer Index” from market research company YouGov.

Food prices

Stern

Supermarket customers are buying even more special offers

Because the prices of many foods have risen, consumers are taking advantage of discount campaigns more often. This is shown by a YouGov study. This puts retailers and manufacturers in a difficult situation.

Food prices: Supermarket customers buy even more special offers

Süddeutsche Zeitung

Because the prices of many foods have risen, consumers are making more frequent use of discount campaigns. This is shown by a YouGov study. This puts retailers and manufacturers in a difficult situation.

Cologne (dpa) - Special offers are becoming increasingly popular with customers in Germany. The proportion of sales made by retailers with promotions increased by 44 percent for consumer goods between 2020 and 2024. Promotions recently accounted for almost a quarter of revenue, and almost a third for branded products. This is according to the “Consumer Index” from market research company YouGov. 

Food prices

WirtschaftsWoche

Supermarket customers are buying even more special offers

Because the prices of many foods have risen, consumers are taking advantage of discount campaigns more often. This is shown by a YouGov study. This puts retailers and manufacturers in a difficult situation.

Why some foods now cost much more

Süddeutsche Zeitung

The prices of some products have doubled since the beginning of 2022. Which outliers are particularly glaring and how retailers and manufacturers justify themselves.

There are currently big discounts on these foods

Südwest Presse

SÜDWEST PRESSE and the price comparison app “Smhaggle” have developed a shopping assistant. The digital overview shows you where you can buy your favorite products at the best price.

If you're shopping at one of the big discounters these days, you might be pleased to see the special offer on Valensina orange juice - for 1.49 euros, it's a bargain these days. But beware! The new shrink-wrapped 0.7-liter bottle is right next to the 1-liter bottle, which costs the same.

Are the Edeka and Rewe bonus programs worthwhile?

Handelsblatt

Interest in the new Payback bonus programs from Edeka and Rewe Bonus is huge, as initial figures show. But are the discounts really worthwhile? An exclusive analysis provides answers.

Düsseldorf. The food retailers Edeka and Rewe have attracted customers from their respective competitors with their new bonus programs. This is shown by an analysis of more than 1.3 million receipts from the price comparison app Smhaggle, exclusively available to Handelsblatt.