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Aldi, Rewe, Kaufland and Lidl want to cut prices - customers hardly notice it

FOCUS

Sven Reuter, Managing Director of the price comparison portal smhaggle, does not believe there will be any noticeable relief. He expects prices for many products to continue to rise in 2024. He has recently observed reductions, especially for private labels. However, these are often barely noticeable and often only amount to a few cents. Branded products, on the other hand, have seen significant price increases in some cases. For example, the detergent of a large group was more than 20 percent more expensive than one and a half years ago at 6.99 euros. Another manufacturer reduced the contents of a packet of ice cream. The price remained at 3.99 euros.

The big protein rip-off in supermarkets

BILD

Usually one recognizes high-protein products in the supermarket by three things: The packaging is black,  large lettering - and when you look at the price tag, you have to think twice.

smhaggle as data provider.

How to save money in the supermarket

Frankfurter Allgemeine Zeitung

The supermarket chains' own brands probably offer the greatest savings potential. "On average, you can save 46 percent," says Sven Reuter. He is the head of the online platform smhaggle, which compares prices. While branded products come from a single producer, such as Coca-Cola, own brands, including no-name products, own brands or private labels, can be from different manufacturers that retail chains commission. What Reuter emphasizes: "Although inflation is slowly declining, many people in the supermarket are not yet aware of this." 

How to save money in the supermarket

Frankfurter Allgemeine Zeitung

In mid-February, smhaggle compared many no-name products and branded items for the F.A.Z.. The platform uses artificial intelligence to evaluate receipts. In some cases, the price differences are enormous:...

How supermarkets trade in data

Frankfurter Allgemeine Zeitung

However, retailers are also faced with the question of whether the cards and apps are actually worth the effort. According to smhaggle, 74% of consumers state that they use at least one customer loyalty or benefits program. Nevertheless, there is room for improvement in the usage rate among individual retailers.

The scam with savings apps

Freizeit Pur

Spending less money through bonus programs - according to smhaggle, there's not much to it.

Pepsi wants to become as expensive as Coca-Cola

Handelsblatt

The dominant shelf prices for Pepsi have already risen by more than 50% since the beginning of 2022. This is shown in an analysis by the price comparison service smhaggle for Handelsblatt.

Pepsi wants to catch up with Coca-Cola prices in Germany

tixio

According to Handelsblatt, shelf prices for Pepsi have already risen by more than 50 percent since the beginning of 2022. 1.5 liters currently costs 1.49 euros in most cases, as an analysis by the price comparison service smhaggle for the newspaper shows.

Inflation and food prices are falling: supermarket shopping is becoming cheaper

RND

"In the last twelve months, some products and product groups have become slightly cheaper after previously rising significantly in price," confirms Sven Reuter, founder and head of the supermarket price comparison site smhaggle.com, to RedaktionsNetzwerk Deutschland (RND). However, he is not really optimistic that the trend will continue: around 20 to 30 percent of the products are likely to become even more expensive over the course of the year. "Prices for many products will continue to rise in 2024," says Reuter.

Chocolate inflation is back

Frankfurter Allgemeine Zeitung

Who can resist the sight of chocolate? The temptation is especially great at Easter. Anyone walking through the supermarket at this time of year will inevitably come across Easter bunnies with little bells. However, this sweet temptation comes at a price. While inflation in February was just under 2.5 percent compared to the previous year, chocolate fans had to pay around 9 percent more for both the Lindt chocolate bunny and the children's chocolate bunny in mid-March compared to the same month last year. This was calculated by the price comparison platform smhaggle on behalf of the F.A.Z..