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Easter 2026 price shock: Chocolate bunnies keep getting more expensive – how manufacturers are driving prices higher

With Easter just around the corner, supermarket shelves are packed with holiday sweets. But one look at the price tags is enough to shock shoppers: are chocolate bunnies becoming unaffordable?

Chocolate bunnies are a staple of the Easter season – yet current candy prices are doing little to encourage bulk buying, even as cocoa prices continue to decline.

Are chocolate bunnies becoming a luxury item?
Easter candy hits record highs – despite falling cocoa prices
Consumer sentiment in Germany weakens – Easter candy sales decline

For sweet-toothed shoppers, these are increasingly challenging times: even as supermarkets overflow with chocolate bunnies and other seasonal treats ahead of Easter, price tags are discouraging purchases. Despite a significant drop in cocoa prices on international markets, consumers are paying more than they did a year ago for these popular holiday sweets.

Falling cocoa prices with no impact

ntv

How much more expensive chocolate Easter bunnies are this year

Chocolate bunnies are a staple of Easter celebrations. But once again this year, shoppers are having to dig deeper into their wallets for the holiday classic – even though cocoa prices have recently declined. How can that be?

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

Lindt, Milka and others

Rheinische Post

70% more expensive than in 2020 – why chocolate Easter bunnies keep costing more

Idstein/Kilchberg: Raw cocoa prices have fallen back to pre-crisis levels. Yet Lindt, Milka and other major brands continue to charge more for their chocolate Easter bunnies – and their explanation may come as a surprise.

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny from Lindt has become more expensive. The 100-gram version is up 70 cents compared to March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%). Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Chocolate

Süddeutsche Zeitung

hocolate Easter bunnies significantly more expensive despite falling raw material costs

Consumers are buying noticeably less chocolate and increasingly turning to promotional deals. According to one expert, Lindt chocolate is now more expensive than premium fresh meat.

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included. However, store brands can be up to 50% cheaper than branded products, says Carsten Kortum of the Cooperative State University in Heilbronn.

The findings: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny from Lindt has become more expensive. The 100-gram version is up 70 cents compared to March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%).Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Just in time for Easter

Bild

Chocolate pricier, eggs in short supply

Berlin – Easter shock at the supermarket! Of all things, chocolate Easter bunnies have become significantly more expensive this year. Depending on size and brand, prices are 7% to 29% higher than last year. AND: eggs are getting more expensive, too.

The reason? Two animal disease outbreaks that led to the culling of entire flocks. In the Dahme-Spreewald district in Brandenburg alone, more than 1.3 million animals were affected. The result: fewer eggs on the market overall.

That’s likely to push egg prices even higher – just in time for Easter. Already, the price of barn eggs has risen from an average of 20 cents to 25 cents per egg within a year. Wholesale prices have also climbed significantly (from around 16.45 cents to 20.8 cents per egg). While avian flu and Newcastle disease have tightened supply, demand has been rising steadily since 2022, with per capita consumption increasing.

Chocolate bunnies keep getting pricier

The comparison app smhaggle analyzed Easter candy from major brands including Lindt, Milka, Kinder, and Ferrero for the German Press Agency.

The result: the 100-gram Lindt chocolate bunny costs 70 cents more than in March last year (+16%), while the 50-gram version is up 50 cents (+18%).

Candy

WirtschaftsWoche

Chocolate Easter bunnies keep getting more expensive – despite falling cocoa prices

Chocolate bunnies remain a staple of Easter celebrations. But the latest price increases are likely leaving a bitter taste for many consumers. How are shoppers reacting?

Consumers walking into supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, the prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency.

The study compared products from major brands such as Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

Easter price shock: Chocolate gets up to 29% more expensive

Berliner Kurier

Price hikes for chocolate Easter bunnies: Analysis shows branded products are 7% to 29% more expensive – here’s why

Just in time for Easter, shoppers are facing a price shock when it comes to chocolate bunnies. Despite cocoa becoming cheaper again on global markets, retail prices are climbing sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency.

Prices up 7% to 29% compared to last year

The study examined products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional deals and private-label products were excluded.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago.

Up to $65 per kilogram

t-online

Lindt and Milka drive prices higher, shoppers react

Chocolate bunnies are a beloved Easter tradition. But the latest price increases are likely leaving a bitter taste for many customers. How are shoppers responding?

Consumers walking through supermarkets these days are facing a puzzling situation. While chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The analysis compared products from major brands including Lindt, Milka, Kinder and Ferrero. Promotional deals and private-label products were not included.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny – the Lindt Gold Bunny – has become more expensive. The 100-gram version now costs 70 cents more than in March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%). Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Groceries

Handelsblatt

What retailers’ loyalty apps really deliver

Grocery retailers are investing heavily in customer apps. But studies show consumers are anything but loyal. Instead, they jump from one deal to the next – and apps only partially deliver those savings.

Düsseldorf. German grocery retailers have invested millions in recent years into bonus programs and the apps that support them.

For example, Rewe sent around 27 million letters to households for the launch of its Rewe Bonus program in January 2025, booked primetime TV spots, and rolled out nationwide billboard campaigns. Soccer stars like Thomas Müller and Jamal Musiala promoted the program’s benefits on Instagram and other social platforms.

Edeka, meanwhile, announced its switch to Payback with a campaign developed by Jung von Matt. And the advertising messages from Lidl, Penny, and Netto have been hard for shoppers to miss.

Yet despite these efforts, hardly any retailer has managed to build lasting customer loyalty. That’s according to a study by the IFH Köln retail research institute, obtained exclusively by Handelsblatt.

Chocolate Easter bunnies keep getting more expensive — despite falling cocoa prices

Handelsblatt

hocolate bunnies are a beloved Easter tradition. But the latest price increases are likely leaving a bitter taste for many consumers. How are shoppers responding?

Idstein/Kilchberg. Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny from Lindt has become more expensive. The 100-gram version is up 70 cents compared to March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%). Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Prices have also increased at Milka. The 90-gram “Schmunzelhase” now costs 60 cents more than a year ago (+22%), while the 45-gram version is up 20 cents (+12%). Products from major branded manufacturers had already become more expensive last year – compared to 2024, prices are now up to 44% higher.