Presse

German Economy

Wiesbadener Kurier

Survey: 40% plan to spend less on Easter

Many people in Germany are cutting back on spending this Easter season – especially women. A market researcher explains the reasons.

Cologne (dpa) – According to a recent survey, many consumers in Germany are holding back on Easter-related purchases. Around 40% plan to spend less on Easter items in supermarkets and discount stores compared to last year. This is based on a representative survey conducted by the research firm YouGov.

Meanwhile, 52% say they plan to spend about the same as last year, while only 6% intend to increase their spending. According to YouGov, women in particular are showing greater restraint: 46% plan to spend less than the previous year, compared to 34% of men.

Economy

news.de

Easter 2026 price shock: Chocolate bunnies keep getting more expensive – how manufacturers are driving prices higher

With Easter just around the corner, supermarket shelves are packed with holiday sweets. But one look at the price tags is enough to shock shoppers: are chocolate bunnies becoming unaffordable?

Chocolate bunnies are a staple of the Easter season – yet current candy prices are doing little to encourage bulk buying, even as cocoa prices continue to decline.

Are chocolate bunnies becoming a luxury item?
Easter candy hits record highs – despite falling cocoa prices
Consumer sentiment in Germany weakens – Easter candy sales decline

For sweet-toothed shoppers, these are increasingly challenging times: even as supermarkets overflow with chocolate bunnies and other seasonal treats ahead of Easter, price tags are discouraging purchases. Despite a significant drop in cocoa prices on international markets, consumers are paying more than they did a year ago for these popular holiday sweets.

“Huge price increase for chocolate Easter bunnies – despite falling cocoa prices”

Frankfurter Rundschau

Chocolate Easter bunnies have been steadily getting more expensive in recent years. The trend continues for Easter 2026 – despite the fact that cocoa prices have recently declined.

Frankfurt am Main – Retailers are once again hoping for full gift baskets this year, as Easter is just around the corner. However, for the 2026 Easter business, the German Retail Federation (HDE) forecasts a decline in purchasing power compared to the previous year. Revenue is expected to reach €2.1 billion, representing a decrease of 6.5% compared to 2025.

Consumer sentiment is being dampened by global crises, such as the recent escalation in Iran. Rising prices for chocolate Easter bunnies and other traditional Easter products are also contributing to consumers being less willing to spend heavily for Easter 2026.

Price question

WirtschaftWoche

How the price of a chocolate Easter bunny is made up

Although cocoa is becoming cheaper again, customers are puzzled by the rising price of chocolate Easter bunnies. Here’s why.

Anyone wanting to gift a chocolate bunny this Easter will have to dig deep into their pockets. This year, the popular chocolate treats cost between 7% and 29% more than last year. This is shown by an analysis from the price comparison app Smhaggle. The study examined prices across all major brands. Promotional offers and private labels were not included.

Falling cocoa prices with no impact

ntv

How much more expensive chocolate Easter bunnies are this year

Chocolate bunnies are a staple of Easter celebrations. But once again this year, shoppers are having to dig deeper into their wallets for the holiday classic – even though cocoa prices have recently declined. How can that be?

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

Lindt, Milka and others

Rheinische Post

70% more expensive than in 2020 – why chocolate Easter bunnies keep costing more

Idstein/Kilchberg: Raw cocoa prices have fallen back to pre-crisis levels. Yet Lindt, Milka and other major brands continue to charge more for their chocolate Easter bunnies – and their explanation may come as a surprise.

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny from Lindt has become more expensive. The 100-gram version is up 70 cents compared to March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%). Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Chocolate

Süddeutsche Zeitung

hocolate Easter bunnies significantly more expensive despite falling raw material costs

Consumers are buying noticeably less chocolate and increasingly turning to promotional deals. According to one expert, Lindt chocolate is now more expensive than premium fresh meat.

Consumers walking through supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency. The study compared products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included. However, store brands can be up to 50% cheaper than branded products, says Carsten Kortum of the Cooperative State University in Heilbronn.

The findings: depending on size and brand, prices are 7% to 29% higher than a year ago. Even the country’s most iconic chocolate bunny from Lindt has become more expensive. The 100-gram version is up 70 cents compared to March 2025 (+16%), while the 50-gram version has increased by 50 cents (+18%).Calculated per kilogram, the famous Gold Bunny now costs up to about $65 per kilo.

Just in time for Easter

Bild

Chocolate pricier, eggs in short supply

Berlin – Easter shock at the supermarket! Of all things, chocolate Easter bunnies have become significantly more expensive this year. Depending on size and brand, prices are 7% to 29% higher than last year. AND: eggs are getting more expensive, too.

The reason? Two animal disease outbreaks that led to the culling of entire flocks. In the Dahme-Spreewald district in Brandenburg alone, more than 1.3 million animals were affected. The result: fewer eggs on the market overall.

That’s likely to push egg prices even higher – just in time for Easter. Already, the price of barn eggs has risen from an average of 20 cents to 25 cents per egg within a year. Wholesale prices have also climbed significantly (from around 16.45 cents to 20.8 cents per egg). While avian flu and Newcastle disease have tightened supply, demand has been rising steadily since 2022, with per capita consumption increasing.

Chocolate bunnies keep getting pricier

The comparison app smhaggle analyzed Easter candy from major brands including Lindt, Milka, Kinder, and Ferrero for the German Press Agency.

The result: the 100-gram Lindt chocolate bunny costs 70 cents more than in March last year (+16%), while the 50-gram version is up 50 cents (+18%).

Candy

WirtschaftsWoche

Chocolate Easter bunnies keep getting more expensive – despite falling cocoa prices

Chocolate bunnies remain a staple of Easter celebrations. But the latest price increases are likely leaving a bitter taste for many consumers. How are shoppers reacting?

Consumers walking into supermarkets these days are facing a puzzling situation: while chocolate itself has recently become somewhat cheaper in some cases, the prices for Easter bunnies have risen sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency.

The study compared products from major brands such as Lindt, Milka, Kinder, and Ferrero. Promotional offers and private-label products were not included.

Easter price shock: Chocolate gets up to 29% more expensive

Berliner Kurier

Price hikes for chocolate Easter bunnies: Analysis shows branded products are 7% to 29% more expensive – here’s why

Just in time for Easter, shoppers are facing a price shock when it comes to chocolate bunnies. Despite cocoa becoming cheaper again on global markets, retail prices are climbing sharply. That’s according to an analysis by the comparison app smhaggle for the German Press Agency.

Prices up 7% to 29% compared to last year

The study examined products from major brands including Lindt, Milka, Kinder, and Ferrero. Promotional deals and private-label products were excluded.

The result: depending on size and brand, prices are 7% to 29% higher than a year ago.