Presse

Supermarket price war: figures reveal true savings potential at Aldi and Lidl

Watson

Hundreds of items are supposed to be massively discounted - but how much do customers really save in the end? An analysis gets to the bottom of the discounter showdown.

At the end of May 2025, Lidl proudly announced a price offensive: over 500 products were to be permanently cheaper, with some items even being reduced by up to 35 percent.

Price reductions at Aldi and Lidl

Focus Online

Analysis Shows: What Customers Really Save in the Discount Store Price War

With discounts on more than 500 items, Lidl kicked off the price war among discount retailers. Competitor Aldi quickly followed with its own price cuts. But customers aren’t actually saving much.

At the end of May, discount retailer Lidl announced the largest price reductions in its history. With discounts of up to 35 percent on over 500 individual items, it launched the price battle. Just hours later, market leader Aldi responded with its own discounts. However, an analysis commissioned by Handelsblatt now shows: the price reductions are barely noticeable for customers.

Price war between discounters: Do customers really benefit?

NDR

NDR Info

Broadcast: Economy, 06:37 a.m.

Price war costs Lidl and Aldi billions - customers hardly save any money

Handelsblatt

The discounters call their price cuts “historic”. But exclusive figures for Handelsblatt show for the first time how little customers benefit from them.

Düsseldorf. “Saving is worth it like never before”, sings Sarah Connor in the Lidl advertisement to the tune of the German national anthem - it could hardly be more pathetic. The discounter announced nothing less than “the biggest price reduction of all time” at the end of May. More than 500 items were permanently reduced in price, some of them by up to 35 percent.

Competitor Aldi followed suit on the same day and promised a “historic step”. The discounter named 100 products that will be cheaper.

However, the discounters do not disclose how much which items have been reduced in price and how big the average saving is for customers. Lidl has not even published a list of the reduced items.

An analysis commissioned by the Handelsblatt now shows concrete figures for the first time. These show that the discounters are losing billions through the discount war. But hardly any of this reaches the customers.

Big promises, small discounts: loyalty apps exposed!

Nord24

Many Germans use loyalty apps when shopping. However, a new study shows that the savings potential remains low. Kaufland still offers the best savings.

Study shows low savings effect of loyalty apps

Many customers in Germany use loyalty apps from retail chains such as Rewe, Lidl and Kaufland - but the savings potential remains low. This is shown by a study conducted by the price comparison app Smhaggle for Deutsche Presse-Agentur, which analyzed over 1.26 million receipts from the first quarter of 2025. As web.de already reported.

Only saved a few cents? This is how the price war at Aldi and Lidl really affects your money.

Business Insider

According to “Handelsblatt”, the price war between Lidl and Aldi hardly brings any noticeable savings for consumers.

An analysis by the price comparison service Smhaggle shows that customers only save 52 cents per purchase at Lidl and 68 cents at Aldi.

There are also doubts about the number of products actually reduced.

The price war between discounters Lidl and Aldi hardly brings consumers any noticeable savings, reports the Handelsblatt. An analysis by the price comparison service Smhaggle for the medium showed that customers save an average of only 52 cents per purchase at Lidl and around 68 cents at Aldi - despite the billions in costs for the retailers. The reason for this is that most products have only been slightly reduced in price.

“Would lead to permanent ruin”

Tagesspiegel

Price war costs Lidl and Aldi billions - but customers hardly save any money

The discounters call their price cuts “historic”. However, exclusive figures show for the first time how little customers benefit from them. Experts assess the situation.

Discounters lure customers with discounts

WEB.DE

How much do you really save with loyalty apps?

Many customers use retailers' loyalty apps and bonus programs. A study now shows how good the discounts are.

How much can customers save when they use loyalty apps from retail chains such as Rewe, Lidl or Kaufland? Not much - this is the result of a study conducted by price comparison app Smhaggle for Deutsche Presse-Agentur.

Supermarket apps: Little discount in exchange for lots of data

BR

Can you shop cheaper with supermarket apps? Probably not. According to a recent study, app customers only save a few euros. Consumer protection experts also warn against giving out personal data carelessly and reveal how to do it better.

Reports on this topic: BR24 on the radio on 12.06.2025 at 07:30.

Comparison: Customers save little when shopping with loyalty apps

Münchner Merkur

Retailers' loyalty apps and bonus programs are used by many customers. A study now shows how good the discounts are.

Idstein - How much can customers save when they use loyalty apps from retail chains such as Rewe, Lidl or Kaufland? Not much - this is the result of a study conducted by the price comparison app Smhaggle for the German Press Agency.