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Supermarket apps offer exclusive discounts for smartphone users
The cost of living keeps rising – so it’s no surprise that shoppers are constantly on the lookout for deals at the grocery store. Increasingly, those deals are delivered through apps. These are exclusive discounts available only to customers who have downloaded the apps on their smartphones.
Consumer protection groups in several German states are now pushing back. What’s behind the dispute? How do these apps work – and how much can shoppers actually save when they pull out their phones at checkout?
Chocolate maker Lindt cuts prices in Germany
Berlin. Lindt has recently struggled with declining sales. Now the Swiss chocolate maker is responding by lowering prices for selected products.
For the first time in years, Lindt is reducing prices again. The move is driven by a significant drop in sales, the company told Lebensmittel Zeitung. According to the report, the price cuts will initially apply to the brand’s entry-level product line.
Specifically, the recommended retail price for a 100-gram bar from the “Classics” range in Germany will fall from €2.69 to €2.19. Reports suggest this is only the first step, with further price reductions possible in the second half of 2026.
Computer Bild
Penny may continue advertising exclusive app-based discounts - despite criticism over potential discrimination
The discount retailer Penny may continue offering discounts that can only be accessed via its app. The Higher Regional Court of Hamm dismissed a lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv). Consumer advocates are now considering an appeal to Germany’s Federal Court of Justice. At the center of the case was a fruit yogurt advertised with a discount of up to 52% – available exclusively to registered app users.
App-based discounts not considered discriminatory
Consumer advocates argued that this practice discriminates against certain groups, particularly older or less tech-savvy individuals. However, the court did not accept this reasoning. It found no sufficient evidence of discrimination based on age or disability. An appeal was allowed.
Lawsuit against app-based discounts at Penny dismissed
The discount retailer Penny offers additional discounts through its app – but only for registered users. Consumer advocates consider this unfair. However, they have once again lost in court.
Penny may continue advertising discounts that are available exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the Higher Regional Court of Hamm (case no. I-13 UKl 7/25).
In a promotional flyer, Penny had advertised a fruit yogurt with a discount of up to 52%. However, the reduced price applies only to customers registered in the app. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
Penny allowed to advertise app-based discounts
Berlin – The discount retailer Penny may continue to advertise discounts that consumers can access exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the Higher Regional Court of Hamm.
Penny had advertised a fruit yogurt in a flyer with a discount of up to 52%. However, the reduced price applies only to customers registered in the app. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
The court did not follow this reasoning. There was no evidence of discrimination based on disability or age, a court spokesperson said. The available materials only showed that older people use the internet and smartphones less frequently – but did not explain why. An appeal was allowed. If the vzbv chooses to pursue it, the case could ultimately be reviewed by Germany’s Federal Court of Justice.
The discount retailer Penny offers additional discounts through its app - but only for registered users. Consumer advocates consider this unfair. However, they have once again lost in court.
Penny may continue to advertise discounts that consumers can access exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the 13th Civil Senate of the Higher Regional Court of Hamm (case no. I-13 UKl 7/25).
In a promotional flyer, Penny had advertised a fruit yogurt with a discount of up to 52%. However, the reduced price applies only to registered app users. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
The discount retailer Penny offers additional discounts through its app - but only for registered users. Consumer advocates consider this unfair. However, they have once again lost in court.
Hamm (dpa) – Penny may continue to advertise discounts that consumers can access exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the 13th Civil Senate of the Higher Regional Court of Hamm (case no. I-13 UKl 7/25).
In a promotional flyer, Penny had advertised a fruit yogurt with a discount of up to 52%. However, the reduced price applies only to registered app users. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
The court did not follow this reasoning. There was no evidence of discrimination based on disability or age, a court spokesperson said. Sufficient proof was lacking. The available materials only showed that older people use the internet and smartphones less frequently - but did not explain why.
An appeal was allowed. If the vzbv chooses to pursue it, the case could ultimately be reviewed by Germany’s Federal Court of Justice.
Lawsuit dismissed: Penny may continue offering exclusive app-based discounts
The discount retailer Penny promotes additional discounts through its app - but only for registered users. Consumer advocates consider this unfair. However, they have once again lost in court.
Hamm. Penny may continue to advertise discounts that consumers can access exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the 13th Civil Senate of the Higher Regional Court of Hamm (case no. I-13 UKl 7/25).
In a promotional flyer, Penny had advertised a fruit yogurt with a discount of up to 52%. However, the reduced price applies only to registered app users. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
The court did not follow this reasoning. There was no evidence of discrimination based on disability or age, a court spokesperson said. Sufficient proof was lacking. The available materials only showed that older people use the internet and smartphones less frequently - but did not explain why. An appeal was allowed. If the vzbv chooses to pursue it, the case could ultimately be reviewed by Germany’s Federal Court of Justice.
The discount retailer Penny offers additional discounts through its app - but only for registered users. Consumer advocates consider this unfair. However, they have once again lost in court.
Penny may continue to advertise discounts that consumers can access exclusively via its app. A lawsuit filed by the Verbraucherzentrale Bundesverband (vzbv) seeking an injunction was dismissed by the 13th Civil Senate of the Higher Regional Court of Hamm (case no. I-13 UKl 7/25).
In a promotional flyer, Penny had advertised a fruit yogurt with a discount of up to 52%. However, the reduced price applies only to registered app users. Consumer advocates argue that this constitutes discrimination and violates Germany’s General Equal Treatment Act. They claim that older people, individuals with disabilities, and younger consumers may be disadvantaged, as they often cannot or do not use such devices or apps.
The court did not follow this reasoning. There was no evidence of discrimination based on disability or age, a court spokesperson said. Sufficient proof was lacking. The available materials only showed that older people use the internet and smartphones less frequently – but did not explain why.
An appeal was allowed. If the vzbv chooses to pursue it, the case could ultimately be reviewed by Germany’s Federal Court of Justice.
The Verbraucherzentrale Bundesverband (vzbv) has failed in its lawsuit against Penny. The court found no unlawful discrimination against specific customer groups.
The discount retailer may continue to offer special discounts that are available exclusively through its own app. The Higher Regional Court of Hamm dismissed the vzbv’s claim seeking an injunction.
The dispute was triggered by a promotional flyer in which Penny advertised a yogurt with a discount of more than 50% – but only for registered app users. Consumer advocates criticized this as discriminatory, arguing that older people and individuals with disabilities in particular could be disadvantaged by the digital barrier.
“Customers won’t accept this anymore”: Edeka retailer sharply criticizes Lindt
Munich. As prices continue to rise, consumers in Germany are becoming increasingly cautious with their spending – a trend that’s especially visible during the holidays. For this year’s Easter retail season, the Handelsverband Deutschland (HDE) had expected sales of €2.1 billion, marking a 6.5% decline compared to the previous year. The association cites the ongoing tense economic and political environment as the reason for this historic drop.
Rising prices – particularly for chocolate – are also contributing to weaker consumer demand. According to an analysis by the comparison app smhaggle for the German Press Agency (dpa), chocolate Easter bunnies from major brands such as Ferrero, Kinder, Lindt, and Milka have become 7% to 29% more expensive compared to Easter 2025, depending on size and brand.